Marketing Management

JOB OPPORTUNITIES

for Certificate Graduates:
  • Sales Person
  • Account Clerk
  • Assistant Marketing Officer


for National Diploma Graduates:
  • Sales and Marketing Officer
  • Customer Experience Officer
  • Sales Consultant
  • Public Relations Officer
  • Account Executive


for Higher National Diploma graduates:
  • Business Development Officer
  • Sales Consultants
  • Marketing Managers
  • Marketing Executives
  • Brand Manager
  • Sales and Marketing Manager
  • Account Executive
  • Public Relations Manager


COURSES ON OFFER

January and May Intakes

NATIONAL CERTIFICATE IN MARKETING MANAGEMENT

Entry Requirements for National Certificate

5 O’levels including English Language and Mathematics
NB*Those without Mathematics will be required to under –go a Bridging Course.



DURATION: 1 YEAR
Description: At this stage, students will be groomed, equipped with basic information on marketing products and services. The student will be equipped with selling skills, customer care techniques and again confidence on how to approach customers as well as how to make a sale.  On completion of the course the student will be equipped with all the necessary information on how to market products of an organization.

SUBJECT

  • Basic Accounts
  • Basic Communication
  • Business Mathematics
  • Introduction to Computers
  • Introduction to Law
  • Selling Skills
  • NASS
  • Basic Marketing
  • Entrepreneurship Skills Development.



NATIONAL DIPLOMA IN MARKETING MANAGEMENT

Entry Requirements for National Diploma

National Certificate in Marketing Management


DURATION: 3 YEARS
Description: At this level, students have all the basic skills and moves to a complex level.
The student can be able to develop marketing strategies to compete in the market as well as seek out leads to
new clients and develop clientele by networking. Students are acquainted with demand management
so that they may be able to know the situations that affect customers when buying.

SUBJECT

YEAR 1
  • Financial Accounting 1
  • Business Communication
  • Economics
  • Commercial Law
  • Management
  • Computer Applications
  • Principles of Marketing
 
YEAR 2 
Students will be on industrial attachment


YEAR 3   
  • Marketing Communications
  • Financial  Management 1
  • Sales Management
  • Retail Management
  • Service Marketing
  • Costing 1
  • Consumer Behavior
  • Quantitative Techniques.



HIGHER NATIONAL DIPLOMA IN MARKETING MANAGEMENT

Entry Requirements for Higher National Diploma

National Diploma in Marketing Management


DURATION: 1 YEAR
Description: At this level the student will acquire the following competencies;
  • New Business Development
  • Brand And Image Management
  • Customer Relationship Management
  • Products And New Markets Development
  • Research And Development


SUBJECT

  • International Marketing
  • Marketing Management
  • Industrial Marketing
  • Marketing Research Theory
  • Legal Aspects
  • Management Information Systems
  • Project